Alexander Taksev

President & Creative Director at Alexander by Daymor | Daymor Couture Intl Inc

Alexander Taksev is the President, Creative Director, and Owner of Alexander by Daymor, the luxury eveningwear house operated under Daymor Couture Intl Inc. Founded in 1951, the Montreal-based brand is among North America’s longest-standing special-occasion fashion houses.

As the brand’s creative and strategic leader, Alexander oversees design direction, product development, and global brand positioning, while safeguarding the craftsmanship and standards that define Daymor’s legacy.

Building on the foundation established by founder Max Schwartz, Alexander has guided the brand through a period of thoughtful evolution—refining its identity, modernizing its collections, and strengthening its international presence while remaining true to the house’s heritage.

Under his leadership, Alexander by Daymor is recognized for couture-inspired detailing, precision tailoring, and the use of luxurious fabrics sourced from some of the world’s most respected mills. Each collection reflects a balance of timeless elegance and contemporary sensibility, designed for life’s most meaningful moments.

Alexander Taksev maintains a hands-on role within the company, working closely across design, production, and retail partnerships to ensure each collection meets the house’s exacting standards. His leadership is defined by precision, consistency, and long-term vision—reinforcing Daymor’s commitment to quality while guiding the brand’s continued growth.

As Daymor celebrates its 75th anniversary, Alexander continues to shape the future of the house with a vision grounded in heritage, craftsmanship, and enduring style.

Professional Overview

  • Full Name: Alexander Taksev

  • Title: President, Creative Director & Owner

  • Brand: Alexander by Daymor

  • Legal Company: Daymor Couture Intl Inc.

  • Industry: Luxury Fashion / Eveningwear

  • Founded: 1951

  • Headquarters: Montreal, Canada

  • Markets: North America, Europe, Middle East

Leadership Philosophy

Alexander’s leadership philosophy centers on longevity over trend, quality over volume, and relationships over scale. He believes true luxury is defined by restraint, consistency, and respect for craftsmanship—principles that continue to guide the house today.

Discover the heritage of Alexander by Daymor on our Heritage page