Established in 1951 by Max Schwartz, an entrepreneur with a great vision and creative power, Daymor has long been considered an industry leader in the Social Occasion/Eveningwear category.
Well known for combining classic elegance with quality craftsmanship, over a span of seven decades the company has made its mark delivering refined womenswear and providing unrivaled customer care to all of its retailers and clientele throughout the Americas, Europe and the Middle East.
In the 50s and 60s, Daymor was showcased at some of the most iconic Montreal department stores of the time including Simons, Laliberté, Paquet et Pollack. More recent venues included New York-based stores Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue.
Over its long-standing history, the company has had memorable divisions and employed remarkable design talents including Elvia Gobbo and Tom D'Auria who designed 'LUV &The Factory' as well as Karen Perry, Michelin Boucher, Lorraine Beauchamp (namesake collections 1978 – 1989) & Catherine Mercedes Ferreira (1990 – 2001). 'Caroma' and 'Modasport' were two notable Daymor divisions operating in the 80’s & 90’s.
Since 2001, Daymor Couture has been designed by Alexander Taksev. His designs have achieved commercial success and continue to be featured by numerous prominent Canadian and American celebrities, influential philanthropists & businesswomen. In 2017, his work was showcased in the 'Pignon sur rue à Montréal' exhibition at the Montreal Fashion Museum (now part of the McCord Museum).
The Alexander Collection
Alexander Taksev joined Daymor in 2001 as the company’s womenswear designer. Director of Design since 2012, in 2018 he was appointed company Vice President, responsible for all design, corporate image & advertising.
With his highly anticipated "Alexander" collection debuting in Spring 2019, he will continue to build on the company’s rich history and tradition by introducing collections that embody the spirit of classic elegance and refinement.